Pin the Tail on the Market
Data, not preconceptions or history, should drive a trade & FDI plan.
In economic development, assumptions are often the enemy of opportunity.
Tech & Innovation? San Francisco Bay Area.
Financial Services? New York City.
Life Sciences? Boston.
Energy? Texas.
It’s easy to default to these well-known markets. They’re established, they’re crowded, and they’re competitive. So you spend months on planes, navigating conference floors shoulder-to-shoulder with dozens of other economic developers, all delivering a similar pitch: “We have a fast-growing innovation hub…and great quality of life!” Sound familiar?
But what if you invested some time and resources upfront to do your homework? To uncover emerging opportunities—hidden pockets of innovation, niche growth sectors, and untapped markets that truly align with your region’s strengths? You may get something like this:
Quantum Innovation = Chicago
Regulatory Tech (RegTech) = Seattle
Medical Devices = Minneapolis
Hydrogen Infrastructure = Denver
Instead of competing for scraps in a saturated market, you’re presenting your value proposition to a focused audience—one where you’re not just another voice, but the voice. Suddenly, you’re in a room with decision-makers who see your jurisdiction not as an “also-ran,” but as a potential perfect fit.
Market Research Isn’t Optional—It’s Foundational
Economic development strategies should not be built on preconceptions, anecdotes, or outdated data. Market research is the backbone of:
• Long-term vision and annual planning
• Resource allocation and hiring decisions
• Travel schedules and marketing messages
• KPIs and measurable success
Without research, you’re guessing. With research, you’re positioning your region to win.
Introducing Our Partnership: G3 Partners x Moonbeam
At G3 Partners, we know that actionable market intelligence is critical to helping economic developers, trade agencies, and businesses succeed. That’s why we’re proud to announce our new partnership with Moonbeam—a Seattle-based leader in market research and data analytics.
Moonbeam specializes in cutting through the noise to deliver strategic, data-backed insights that economic development agencies, industry associations, and enterprise clients can act on. And their expertise in, emerging market trends, competitive sector analysis, and strategic lead generation aligns perfectly with G3’s mission to connect global opportunities with the right markets. Check out some of their most recent work here.
Actionable Insights for Strategic Growth
Together, G3 Partners and Moonbeam are equipping economic development leaders with the tools they need to stop guessing and start growing.
Want to move beyond crowded conference rooms and start targeting specific markets where you can make the biggest impact? Let’s talk about how data-driven market research can reshape your strategy and deliver results.